A hand-crafted logo identity toolset that includes logo guidelines, look & feel, font pairing, colour palettes & up to 3 collateral items of your choice.
A strong logo and identity system creates stability and trust in your business, providing a clear and confident message to your customers, clients and team.
“A logo is an instrument of pride and should be shown at its best. If in the business of communications, “image is king,” the essence of this image, the logo, is the jewel in its crown.” PAUL RAND
Let me help you create a stunning first impression with your audience and invigorate you and your team through a beautiful brand and logo toolset.
An initial enquiry call
We’ll get nosy about your business, your offerings and discuss your vision and expectations for the project. I’ll also explain the ins and outs of my design process, review all the items you’ll receive once the project is complete, and answer any questions you have.
Logo Worksheets & Preparation
Once you’re confirmed, we’ll do a little prep work. After you reserve a spot in my design calendar through a signed contract and deposit, I’ll send over a personalised, shared online Google Doc worksheet with questions to help me understand your business and brand. I’ll also provide a private Pinterest mood board to help you collect the style and aesthetics that you feel represents your brand.
Brand and Website design
Once we’ve confirmed the brief and direction, we’ll then dive into the logo and identity design. This is the fun part where you watch your logo identity come to life! Over the course of 2 weeks I’ll design your logo, identity guidelines, look & feel, font pairing, colour palettes & up to 3 collateral items of your choice.
Hand-off finalised logo and designs
After you’ve approved the final designs, I’ll explain the elements of your new brand and hand off the final design files in a shared folder so you can continue to access them long after the project is over.
How to use your new logo identity
I’ll go through your freshly created logo files and design assets. We’ll schedule one final video call so I can give you a guided tour at your new bespoke logo identity and guidelines. And I’ll answer any questions you may have on how to best use your toolset. This call is also recorded so you can refer back to it later.
Comprehensive worksheet and a face to face consult with me to help define your business, customers and competitors.
Custom logo design with up to 3 design concepts for you to choose from and 3 sets of revisions to make your chosen logo perfect
A brand style guide that includes alternate logos, colour palette and font recommendations to make customising your brand easy
Three collateral items of your choice (business card design, letterhead, social media images, media kit, etc.)
- You understand that good design can help set you apart and attract the clients you want to work with
You’re just starting out and need a logo identity system to match your business
You feel your current logo identity doesn’t match up with the quality of your business
You want a visual identity that’s unique to you and can grow with your business