An initial enquiry call

We’ll get nosy about your business, your offerings and discuss your vision and expectations for the project. I’ll also explain the ins and outs of my design process, review all the items you’ll receive once the project is complete, and answer any questions you have.

Logo Worksheets & Preparation

Once you’re confirmed, we’ll do a little prep work. After you reserve a spot in my design calendar through a signed contract and deposit, I’ll send over a personalised, shared online Google Doc worksheet with questions to help me understand your business and brand. I’ll also provide a private Pinterest mood board to help you collect the style and aesthetics that you feel represents your brand.

Logo Identity Design

Once we’ve confirmed the brief and direction, we’ll then dive into the logo and identity design. This is the fun part where you watch your logo identity come to life! Over the course of around one/two weeks I’ll design your logo, identity guidelines, look & feel, font pairing, colour palettes & up to 3 collateral items of your choice.

Hand-off finalised logo and designs

After you’ve approved the final designs, I’ll explain the elements of your new brand and hand off the final design files in a shared folder so you can continue to access them long after the project is over.

How to use your new logo identity

I’ll go through your freshly created logo files and design assets. We’ll schedule one final video call so I can give you a guided tour at your new bespoke logo identity and guidelines. And I’ll answer any questions you may have on how to best use your toolset. This call is also recorded so you can refer back to it later.