How to Make Your Brand Promise Unique & Relevant

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You'll find this report valuable if:

  • you're starting a new business and you need to create a brand
  • your business, industry or market has changed and you need to update your brand
  • you're not sure what your brand should communicate
  • your brand doesn't resonate with your customers
  • there's a mismatch between what you intend to communicate with your brand and what your customers perceive

What will you find in the report?

A summary of our research findings into how SMEs approach their brand and their brand promise:

  • The key research findings
  • Recommendations for starting the strategic process of creating or refining your brand
  • How can your brand help you differentiate
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How to Make Your Brand Promise Unique & Relevant


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