The blog

Articles, tips and resources to help you grow your business brand for success!

Design

Design a Logo in 5 Steps

My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.

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Branding

Free Tool To Start Your Brand Strategy Today

The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.

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Branding

How much does a logo design cost?

This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂

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Branding

What is your Brand Archetype?

In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation’s strengths, their values and beliefs, and clarify their brand and identity.

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Business

What Is Your Competitive Advantage?

In marketing there’s always more than one angle when it comes to approaching a problem or an opportunity. In this article I’ll look at differentiation and establishing competitive advantage from the product offering perspective.

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Design

The Power of Icons

What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.

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Business

Graphic Design – a good return on your investment?

Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?

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Design

Do I need a tagline for my logo?

Like distilling a fine whiskey, it is hard to get right and takes time to create a good tagline. From a simple descriptor or an emotive tagline, a deep understanding for each business brand and how they perceive themselves is key.

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Blogging

Great looking website. What about the content?

You have a website that looks great and works well but how professional is its written content? Numerous reports have shown how potential customers are put off by poorly written copy and have highlighted the benefits of getting your material professionally edited.

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Branding

Does my business need to rebrand?

We live in an ever-changing world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. To fit into this business environment, to have to constantly evolve, as no brand remains the same forever.

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Business

Get free PR from the Guardian Small Business Network

The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs. They send out regular showcase campaigns for you to enter a story about your small business on a relevant subject.

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Design

The Value of Design

The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.

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Design

Logo designs and branding styles from Turkey

From banks to shoe shops, convenient stores to furniture stores. And they all have branding to advertise themselves through their signage, packaging or advertising. This year I have noticed that these logos and designs are now catching my eye.

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Design

3 ways good design can help you sell more

Spending money to work with an expert graphic designer can seem like a frivolity, especially to smaller businesses where there just isn’t much of it. This is because people often can’t see any cause and effect between what your company looks like, and how much you sell.

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Design

Fall in love with your business again…

This month, we sent out a number of mailers to specific businesses. It contained a ‘Valentines’ style card with the message, “Fall in love with you business again” to raise awareness of the importance of their brand appearance.

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FREE Business Brand Analysis

We’re offering a FREE Business Brand Analysis to five businesses this month! If you would like to be one, please fill out the form below. You don’t have to be local to Bath UK, as we can easily do the Business Brand Analysis over the phone or Skype.

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What is a domain name?

Nominet, who is responsible for the smooth and secure running of your .uk domain has launched a campaign to highlight that co.uk is ‘A Great Place To Be’.

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How do you Make Your Brand Unique & Relevant?

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  • And how to make the best design decisions for your business

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