Old site design
Their old site was not very clear, dark and no clear user journey. The brand site did not reflect their ethos of friendly, cool, like a friend you admired. They also had strong celebrity reviews in the press and PR.
What we did
The new site UI design update needed to help her towards her goals and align with her other marketing activities. Working with Marketer, Nitesh Sharoff who supplied assets and content, strategy and sitemap, we created wireframes for desktop and mobile.
With over 20 years designing for print and digital, I help businesses achieve better customer experiences through UI design