Update the BodyMe brand logo
We needed to refine the logo and tagline and create a brand promise statement before starting any design.
The new brand message and creative needed to be fun and friendly, yet enhance their eco-friendly and healthy aspects. This would show through all their packaging, their website, and exhibition materials.
Their existing logo design needed refining so that it could work better large or small sizes, for print and screen. We tidied up the spacing, the fonts, and colour palette and created a set of logos that could be used in any situation.
The BodyMe brand message
Our associate copywriter, Kirsten Dunhill helped create their tone of voice. We looked at their logo tagline, “Live natural, Live life.” and updated it to read, “Live natural. Love life.” to follow their new brand messaging. The packaging copy was also refreshed, giving it more personality.
We also brought in our photography associate, Sam Short from Soul Photography to provide professional imaging to enhance the products and visualise the brand story around BodyMe and the team.
BodyMe’s brand promise:
We aim to bring the world’s most nutritious foods to your table, wherever you are, whenever you need it.
We will only source products that are grown organically, delivering clean, guilt-free nutrition with superfoods that pack a punch for your health and for the planet we all want to live in.
We will be vigilant in our belief for low-temperature processing, providing products that won’t compromise a plant’s raw power, or your capacity to grab all that life offers you.
With a sprinkle and a slurp here, a shake and a nibble there, we will make it easy for you to live a healthy life that is fast, fun and wholesome.
Consistent brand guidelines
With all the brand strategy in place, we then compiled a full set of brand guidelines that included logos, fonts, colour palette, illustration and photography style.