Tag Archives: the sequence of cognition

Brand awareness starts from a young age

I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly. For instance, while we were waiting in our GP surgery I was flicking through a local magazine, Tom recognised the Papa John’s logo and shouted “pizza!” – we only treat ourselves to a take away pizza […]

The 5 Steps to Create a Brand That Attracts