Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level. Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with […]
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.