What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very professional, does it? A clear set of guidelines will help you use your logo in the best light, with consistent colours and typeface styles that compliment your new identity and logo This […]
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change. In 2015, the UK […]
A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design of your logo and how it can be used, to your letterhead, the look of the website and internal communications. It can show you what fonts you should be using, which colour palettes represent your […]
Slides from my brand guidelines presentation at The Bath Business Club. A short walk-through on what are brand guidelines and why they are important for any business or organisation. At the end I offer FREE layout of a one-page logo guideline.
I presented at the ten minute slot for the Small Business Focus breakfast networking event on Thursday 26th May 2011. It was about Brand Guidelines and their importance for a small business.