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Responsive Web Design Worksheet
The idea of this web design worksheet is to help you provide me with as much information as possible to clarify your website requirements.
I've split it into 6 sections for ease and clarity. Please fill out as much as you can as it really helps me define your specific needs. If there are any areas or questions that you need some assistance on, please don't hesitate to get in contact with me, and I'll be happy to provide any assistance.
Business or Company name?
Address Line 2
State / Province / Region
ZIP / Postal Code
Antigua and Barbuda
Bosnia and Herzegovina
Central African Republic
Congo, Democratic Republic of the
Congo, Republic of the
Northern Mariana Islands
Palestine, State of
Papua New Guinea
Saint Kitts and Nevis
Saint Vincent and the Grenadines
Sao Tome and Principe
Trinidad and Tobago
United Arab Emirates
Virgin Islands, British
Virgin Islands, U.S.
How did you come to find me?
It would help me to know how you found me? Eg. through Google, Twitter or similar or someone referred you?
Your Business Overview
Please answer all as completely and as descriptively as possible. The idea with all this is for me to be able to get a good idea of what you do.
Please describe what your company or product is all about.
(This is where I would like you to be descriptive and detailed as I really need to understand to the best of my abilities, what I am designing for.)
Why do you want to have a new website, or have your current site redesigned?
(This is important. Please provide some background information so we can understand your reasons.)
Who is your target audience?
Please list the type of people that need to be influenced by the logo when they see it. For example, who is the decision maker of the company, customers, investors etc. If possible, please indicate geography (local, regional, national, global) and demographic information (gender, age, income, profession).
What problems do your customers/prospects have that your business solves?
Please answer all as completely and as descriptively as possible. The idea with all this is for me to be able to get a good idea of your competition, if any.
Are you unique or one of many?
Does this website need to compete with any existing similar businesses, companies etc? Or are you more of a unique business idea and there will be no major competition in terms of identity to really make a bigger or more stylish splash?
We are unique
We are one of many
We want to be different
This includes: local, regional and/or worldwide. We absolutely need to know how your competitors position themselves before we can create a website for you. Please provide URL's of websites that you compete with, and comment on their strengths and weaknesses.).
Why do you believe site visitors should do business with you rather than with a competitor?
Are there features that your competitors online presences are lacking?
Design and branding.
Please answer all as completely and as descriptively as possible. The idea with all this is for me to be able to get a good idea of what you specifically require for the website design.
Descriptive words or phrases that best describe your company or product
Please select from the list below. You can choose as many as you wish:
Off The Hook
...or if you have additional words not on the list, please describe your new site’s desired look and feel by using adjectives and short phrases
Do you have a logo? Are you satisfied with how it represents your company?
What do you NOT want on your site in terms of general look and feel?
(e.g. if you can’t stand a particular colour, it’s good to know in advance)
Name two or three sites NOT in your industry that you like, and their website URLs.
Please comment on the aspects of these site you like?
Scope and Website Features
This sections helps me understand the technical details and scope of your website requirements.
Project Start Date
Usually I require 2 to 4 weeks notice, but I may be able to help if you need something promptly. Please indicate how long you are happy to wait before commencing the project.
URGENT - 1 week start
2 week start
4 weeks start
6 weeks start
Project Completion Date
It may be easier to tell me the deadline for when you actually need the website completed by.
Within 1 month
Within 2 months
Within 3 months
Within 4 months
Do you have a sitemap/structure prepared - even if it’s provisional?
I don't know...
Please upload your sitemap/structure
Do you need a content management system? If so please describe the features you would like to see included.
e.g. updatable news, multiple authors, comments, search, forum etc.
Is the content already created for this site? If not, how soon do you anticipate hav-ing it ready?
Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online?
If you’re planning to sell online, are you already set up to accept credit cards?
What staff/persons will be involved in running the site?
(What are their roles? Any experience administrating a site, using HTML, etc?)
This sections helps me understand visitor numbers, SEO and social media for your website.
Where or how do people learn about your company/product or service at present?
(eg. through referrals from clients, networking, telesales etc?)
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases are most important? Second? Third?
(Try a search on Google of the keywords that you would use to see what the rankings are?)
Other than what search engines will produce, what methods do you have in mind to advertise and spread the word about your website?
(Advertising through leaflets, on the radio, press or PR?)
Do you have active accounts on any social networks?
(eg. Facebook, Twitter, Linked in etc?)
How much time will you be able to spend online, responding to inquiries that come in via your website?
(Once a day? Several hours a day?)
How do you plan to encourage repeat visitors and referrals?
(eg by writing blog articles, cross-promoting with social network accounts, newsletter signups, discounts for registered users etc)
If there’s anything else you think it could be useful to know, please add it here:
(It’s always better to have as much information on a project as possible.)
Thanks for taking the time to fill out our worksheet. Once you hit the submit button, you'll send it straight to me and I hope to reply within 48hrs.
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