We were approached by Pritchard and Partners to update their brand identity. Working with the director, we firstly updated the name – shortening it to just ‘Pritchards’ as both staff and customers all called them by this name.

We then worked on refining their logo, typeface and colour system and created a working brand guidelines document which included these elements.

The brand typeface chosen was the classic Perpetua Bold font, designed by Eric Gill in the early part of the 20th century, basing it on the designs of old engravings. (from the MyFonts collection.)

The re-designing of all their marketing material included: stationery, window display templates (created in Microsoft Word) and all signage.

The re-design of their website followed and required an update to make it work with modern browsers plus making use of the latest technologies and social media. It was made more user-friendly and accessible.