Once the client had completed the Logo Design Worksheet, the brief was to create a clear and simple logo and icon for the cloud-based document storage application.
1. Draft sketches were drawn up to try to find a solution using the well-known ‘cloud’ icon, and combining this with documents and commercial property:
2. From the sketches, initial logo options were shown to the client which included ideas using a safe lock and a paper clip in the shape of a house:

3. The commercial property aspect was not obvious in the previous icons, so we looked at using building shapes in or around the cloud – and also a more recognisible padlock icon:
4. The final logo and icon was chosen and finalised. This was incorporated into a clear one-page brand guideline. We provided the logo saved into various formats for web and print and the client has used this to help in their new template website.