Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity — and your prospective customers will look to someone that talks to them and understands their problem.
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.
When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]