The rebranded Thomas Cook Group is a ‘sunny’ shining orange heart and will appear with a new strapline: “Let’s go!” (...back home - this hotel is crap!).
(This is a guest blog by Caroline Brooks of Abel & Imray.) Your brand is likely to be one of the most important assets that your business has, communicating instantly to consumers your reputation, identity and values. Yet it seems that many people don’t see the point in spending money seeking to protect their trade marks.