Category Archives: Copywriting

Language Matters: How Copy Works With Your Brand

Building your brand is a multi-layered process, comprised of contrasting colours, careful kerning, and of course, captivating content. Yet while much of the focus is placed primarily upon aesthetic aspects, it is vital to remember that when it comes to creating a fully fleshed-out brand identity, the voice is every bit as important as the […]

dorset cereals. Love the taste, but what’s going on with the copy?

(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian’s Peter Bradshaw, watching the film Miss Potter “is like having your face pushed into a bowl of pot-pourri for 90 minutes in a two-star B&B somewhere in Cumbria.”

The 5 Steps to Create a Brand That Attracts