Building your brand is a multi-layered process, comprised of contrasting colours, careful kerning, and of course, captivating content. Yet while much of the focus is placed primarily upon aesthetic aspects, it is vital to remember that when it comes to creating a fully fleshed-out brand identity, the voice is every bit as important as the […]
You have a website that looks great and works well but how professional is its written content? Numerous reports have shown how potential customers are put off by poorly written copy and have highlighted the benefits of getting your material professionally edited.
(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian’s Peter Bradshaw, watching the film Miss Potter “is like having your face pushed into a bowl of pot-pourri for 90 minutes in a two-star B&B somewhere in Cumbria.”