What happens when you've got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn't sound very professional, does it? A clear set of guidelines will help you use your logo in the best light, with consistent colours and typeface styles that compliment your new identity and logo This [...]
This is a question that I often get asked. And it's a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I'm a logo designer so I'll be able to answer this 🙂
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design of your logo and how it can be used, to your letterhead, the look of the website and internal communications. It can show you what fonts you should be using, which colour palettes represent your [...]
A lovely brand presentation for the new look Czech Radio - Cesky rozhlas. (At the 1:30 mark the video shows the logo system and its applications.)
I came across this quirky, memorable branding for a low-cost South-African airline called Kulula that doesn't take itself too seriously.
Slides from my brand guidelines presentation at The Bath Business Club. A short walk-through on what are brand guidelines and why they are important for any business or organisation. At the end I offer FREE layout of a one-page logo guideline.
I presented at the ten minute slot for the Small Business Focus breakfast networking event on Thursday 26th May 2011. It was about Brand Guidelines and their importance for a small business.
Bath-based graphic design and marketing communications agency, Designbull, designed the logo identity and website for company Relevant Risk, whose website launched in July 2010.