Designbull worked alongside Clear Thought Marketing and Essential Marketing to develop the name and strapline “Relevant Risk: From Knowledge to Know-How”, before taking the project into their own hands and focusing on the Relevant Risk branding.

The branding development included logo identity, website and brand guidelines plus designing templates that were developed in Microsoft Word for in-house creation of presentations and case studies.

Relevant Risk are a Bristol based company, specialising in risk assessment and consultancy specifically for the events industry. Their clients are any individuals or businesses that plan, or who are actively involved with, any sized event.

Alison McDougall, Managing Director of Relevant Risk, says: “The messaging that we developed has really hit the nail on the head with the people in my target audience, and I absolutely love the brand.”

Designbull are helping define their global brand imagery and are assisting them in both online and offline marketing designs.

The client requested a newly designed flash presentation as part of their website. They were regularly answering the same questions to prospective clients received on a daily basis, so to reduce this, we re-designed the information into a simple, interactive flash tour, with each section of their business divided into separate, easy to read panels.

Each panel can be dynamically updated with text, imagery or even a movie file by the client, which saves future costs in updating the completed Flash files. And it also included a pop-up enquiry form and contact form.

Click here to view the Flash tour.

I'll be updating my recent work page with new projects soon and will be including this one when they launch this month!

1. Designers are meant to be loved not to be understood.
2. The purpose of design is to make the ordinary extraordinary.
3. The best designers are the ones who find the good clients.
4. Design must seduce, shape and more importantly, evoke an emotional response.
5. Good design can be planned but great design just happens
6. Design the right things. Design the things right,
7. Imagination is more important than knowledge. (I believe Einstein said this...?)

To order or view more wall graphics: Document sans titre

1. Plan your site. Wireframe diagrams are a great way to clearly layout your website. (And to explain your site to other people). By having a fair idea of what your site will contain and planning it all out before you start will save you time in the long run.

2. Keep it simple. When a website has too much imagery, text, fonts, links and colours it can hurt the viewers eyes. (I've seen too many sites with yellow Comic Sans font on black backgrounds!) By keeping simple and not being afraid of using 'white space', visitors will be more attracted to your site and stay longer.

3. Keep it consistent. Follow through the site using the same colours, fonts and alignments. Also, your company logo should always be top left, so each page should look like it’s from the same website.

4. On brand. Be sure that the design of the site is consistent with the company's brand message, tone of voice and style.

5. Clear navigation. Don't lose your visitors with hidden navigational buttons, they should be found easily and in the same location on all pages of your website (I tend to design them at the top or top left of the page as with the logo).

6. Contact information. Give your visitors all the options to contact you. Some prefer to telephone or email, others prefer to fill out an enquiry form. But be sure they can quickly find this information. (I usually have this at the top of the page)

7. Updating. Regularly updating your company’s website not only shows that your company is still trading and dedicated to keeping up to date, but also helps in your search engine rankings.

8. Pay attention to the detail. Even a spellchecker can be wrong! Make sure your content is correctly spelt and without any errors. Ask a friend to check for you (And please make sure you have permission to use the images you found on the internet!)

9. Website loading speed. A visitor will have no patience when it comes to waiting for a website to load. If it's loading for more than 10 seconds, they've gone elsewhere...

10. Test it out. Before you go live, try it out. A simple way to do this is show it to a friend who is not involved, let them test it and ask for their feedback

Following these simple tips, your website will be on course in attracting more visitors.

1. A great ad that catches your eye, as on first glance, looks like a well-known whiskey, but the detail in the copy on the label says something different. Before you know it, you've read the whole ad and absorbed the message.

2. A clever play of the space between the letters using pen and ink.

3. Simple, strong and clear message. Although I would have given more space to the strapline:"(one lung at a time).

4.The best advertising campaigns from the government in recent years is the Think Road Safety campaign. This ad below really hits home the message.

It was updated two years ago (check out the original 1997 version).

Since then they've been busy in the background working on unifying the visual and interaction design of bbc.co.uk and their mobile website.

Read the full post explaining their Global Visual Language 2.0. (You can download the full document. 5Mb size).

Have a great holiday and look forward to 2010!!!

I firstly took some pictures of the original entrance...and then in Photoshop, created visuals of how the new design will look.

I also created the Bath Life magazine advertisement and hanging banner - which is creating a higher visual awareness and clarity of her services in and around Bath City. Of course, I recommend visiting Sonja at The Physiotherapy Clinic to get rid of any painful muscle injuries!

(You can have a listen to the album music on .)

Playing traditional samba and 'Choro' music from Brazil and South America, I wanted the album art to reflect the design style from the turn of the century. I also wanted to emulate that rough screen print effect from the dancing lady in the centre of the design.

Inspiration for the CD design came after discovering one of the band members is an avid collector of old matchbox cover art (and he doesn't even smoke!).

From his South American collection of old matchboxes I 'carefully' scanned, high resolution, a selection of these and worked up ideas in Photoshop. Then applied these to the CD artwork template, ready for the printer. (You can have a listen to the album music on .)